Work / Stormzy Glastonbury headline set for TAWBOX

The Brief

In 2019 Stormzy headlined Glastonbury and the team responsible for the performance were his creative directors TAWBOX. The brief was to position TAWBOX as world class creative directors and amplify their role in creating the now iconic performance.

What We Did

With Stormzy making headlines across the world for his headline set at Glastonbury, we created a comprehensive PR campaign to increase the profile of TAWBOX and their role as Stormzy’s creative directors. The campaign focused on how TAWBOX created the performance from first concept to final delivery, detailing the creative process behind the performance.

We created international media opportunities to increase TAWBOX’s share of voice, with interviews and features across NME, GQ, Billboard, The Guardian, Dezeen, BBC, Sky News and many more. The following year – to mark the one year anniversary of the performance – we deployed a second campaign to mark the occasion, resulting in further media exposure.

The campaign allowed TAWBOX to tell their story to the world’s media and increase their prominence as the world’s most exciting creative directors.

What we achieved

344 million

344 million audience Reach

£1 million

£1 million + in PR value

156

156 pieces of coverage

We first worked with LD for a global PR campaign for Stormzy’s 2019 Glastonbury headline set and we were impressed with the results, loved the team, and the opportunities they created. We continue to work with LD, to deliver first class results that promote our work globally.