In 2020 Cirque du Soleil celebrated their 30th year in the UK with their Mexican influenced show “Luzia”. The brief was simply to make “Luzia” Cirque du Soleil’s most desirable show to date to visit the UK and drive increased ticket sales than previous years.
With Cirque du Soleil having a residency at the Royal Albert Hall every year, it was essential that we found new and innovative ways to achieve cut-through with “Luzia”. The 2020 campaign focused on a celebration of Cirque du Soleil: Their 30 years in the UK, their new and exciting technology and the joyous Mexican theming of the show.
With TV the predominant boost to ticket sales, we achieved more airtime than ever before with appearances and features on Royal Variety Performance, BBC Breakfast, This Morning, Good Morning Britain, Saturday Kitchen, BBC London and many more. BBC The One Show focused entirely on the installation of a ‘rain curtain’ in the Royal Albert Hall for the first time, with the ability to display The One Show logo in the rain for the programme.
The show also featured across the majority of book now listings and Christmas Gift Guides leading to one of the best-selling shows in Cirque du Soleil history.
450 million audience reach
£6,169,791 PR value
ROI + 13,600% based on PR Value
Over 200,000 tickets sold
518 pieces of coverage
Cirque du Soleil “Luzia” played perfectly into our expertise both on and behind the stage. Everything we love about presenting the joy of a show along with bringing to life the technology and the team behind the scenes. It was the best campaign for a Cirque du Soleil show in out seven years working with the company.