Work / Cirque du Soleil Corteo
The Brief
Effectively publicise and support the ticket sales for Cirque du Soleil Corteo at the Royal Albert Hall in 2025. The show had previously toured the UK two years prior including a show at London’s O2 Arena.
The challenge was to find new ways to promote Cirque du Soleil’s annual return to the Royal Albert Hall and show Corteo as an exciting show to see at the famous venue.
What We Did
We devised a strategy that delved into the inside story of Corteo as well as driving a narrative that played on the extraordinary staging of the show, a first for the Royal Albert Hall.
From launch to premier there was consistent coverage driven by the unique staging both in B2B and consumer media. Two major TV bookings heralded the arrival of the show to the UK, with both Royal Variety Performance and National Lottery Big Bash featuring acts from the show.
Dress rehearsal and preview days, generated more TV and national print coverage building up to the premiere which focused on massive influencer engagement including high profile celebrity attendance.
Ensuring momentum continued we created a moment with the Burlington Arcade to allow the show’s world championship whistler to break their 200-year ban and whistle in the arcade. This generated global news coverage including national print and TV spots. The campaign was rounded off with a massive One Show piece looking at a more personalised story of how Cirque du Soleil becomes a family to each of the performers away from their own home.
What we achieved
30 million
Social Media Reach
264 million
Traditional Media Reach
£11 million
PR Value
