Work / The Great Escape 2025
The Brief
Position The Great Escape 2025 as the festival for new music by cementing its status as the UK’s biggest and most established new music festival and conference.
Deliver widespread coverage across UK and European mainstream, regional and specialist music media, while amplifying TGE’s vital role in the UK live music ecosystem – from championing grassroots venues to serving as a crucial career milestone for emerging artists.
Elevate the TGE Conference as Europe’s leading music industry networking event through creative, wide-reaching industry PR, profile features, and strategic new media partnerships.
Drive awareness and ticket sales by targeting both new and existing audiences, expanding reach across sub-genre specialist press, increasing festival and conference attendance, and reinforcing Brighton’s central role in the discovery of the next generation of global talent.
What We Did
LD delivered a comprehensive PR campaign for The Great Escape 2025, spanning announcement through to on-site delivery. We secured high-impact coverage across print, online and radio with leading titles including NME, Rolling Stone UK, The Guardian, The Times and Wonderland, alongside a Billboard UK feature spotlighting past TGE artists.
We championed the festival and conference across key trade, culture and national press, forging a new media partnership with Billboard UK, and securing profile interviews with TGE’s Head of Music and conference collaborators. The festival featured widely across major UK Festival Guides, while ongoing engagement with BBC Introducing maximised regional and emerging artist coverage. We also delivered a high profile Apple Music takeover, extending reach to global streaming audiences. We launched TGE’s first dedicated influencer campaign, working with tastemakers and artists across Instagram and TikTok, and delivered standout moments including the First Fifty Live Launch to build long-term media relationships. On site, LD managed all press activity, media partnerships and crisis comms, facilitating interviews, accreditation, press areas and daily highlights to ensure consistent, high-quality coverage throughout the festival.
2025 was our strongest campaign to date, with overall PR value increasing by more than 4 times. Online reach grew by 167.8 million, while both broadcast and print coverage rose in volume and impact. In total, media coverage increased by 177 pieces, highlighting the campaign’s increased scale and effectiveness.
What we achieved
268,177,611
AUDIENCE REACH
£5,759,748
PR VALUE
