Work / The Big Feastival 2025

Since 2014, LD has been proud to partner with Big Feastival as the festival has grown year after year. We’ve adapted our communication strategies to reflect this expansion, taking a creative and strategic approach annually. In 2025, we intensified our efforts to showcase all facets of the festival through targeted interviews with talent across the music, food, and family spheres. Thanks to our strong media relationships, Big Feastival now regularly ranks among the UK’s top food and family festivals.

A key focus of our campaign has also been engaging influencers. Each year, we collaborate with leading food, family, and lifestyle influencers, hosting them onsite and customizing their experiences. By providing personalized and memorable interactions, we ensure a loyal group of influential voices returns consistently, alongside fresh trailblazers.

2025 marked our most successful campaign to date, achieving a reach of over 470 million. This included 23 TV features, 286 radio segments, and 264 social media posts from our onsite influencers, underscoring the campaign’s impressive impact.